Case studies

Case Study: Empowering e-tailize with Technological Development Solutions

Client Overview:

e-tailize is a dynamic company specializing in providing comprehensive CRM solutions tailored for e-commerce companies. With a focus on enhancing customer engagement, retention, and satisfaction, e-tailize is committed to empowering e-commerce businesses to thrive in a competitive marketplace.

Client Challenge:

As e-tailize sought to revolutionize CRM solutions for e-commerce companies, they encountered the challenge of developing a robust and scalable platform. Recognizing the importance of advanced technology in delivering effective CRM solutions, e-tailize sought assistance to build a cutting-edge platform that would meet the diverse needs of its clients.

Solution Provided by SMI:

Understanding the critical role of technology in e-tailize's mission, SMI promptly assembled a team of two highly skilled Java developers to collaborate closely with the client. Leveraging their expertise in Java development, the SMI team was poised to deliver high-quality solutions tailored to e-tailize's requirements.

Implementation Process:

The collaboration between e-tailize and SMI commenced with a comprehensive assessment of project requirements and objectives. The SMI developers engaged in detailed discussions with e-tailize's team to gain insights into their vision and goals. Drawing upon their proficiency in Java development, the SMI team devised a strategic plan to translate e-tailize's vision into a scalable and feature-rich CRM platform.


Through diligent collaboration and meticulous attention to detail, the SMI team successfully delivered a robust Java-based CRM platform for e-tailize. The platform featured advanced functionalities, seamless integration with e-commerce systems, and a user-friendly interface, empowering e-commerce companies to effectively manage customer relationships and drive growth.

Key Benefits:

  • Expert Java Development: With the assistance of SMI's Java developers, e-tailize was able to harness cutting-edge technology to build a reliable and scalable CRM platform tailored for e-commerce companies.
  • Customized Solutions: The collaborative approach between e-tailize and SMI resulted in a CRM platform that addressed the unique needs and challenges of e-commerce businesses, enabling them to enhance customer engagement and drive revenue.
  • Timely Deployment: By partnering with SMI, e-tailize was able to expedite the development process and deploy their CRM platform on time, allowing them to capitalise on market opportunities and gain a competitive edge.


SMI Contributed with its outstaffing/capability center solutions towards e-tailize’s success in revolutionising CRM solutions for e-commerce companies. By leveraging the expertise and talent pool of technology professionals available in India, e-tailize was able to realize its vision of empowering e-commerce businesses to manage customer relationships and achieve sustainable growth effectively.

Case Study: The Branding Club

Client Overview:

The Branding Club is a dynamic company specializing in customized printed products, catering to a diverse clientele ranging from small businesses to large corporations. With a keen focus on quality and innovation, The Branding Club aims to deliver unique branding solutions that make a lasting impact in the market.


As The Branding Club expanded its operations and ventured into digital platforms, it faced the challenge of developing and maintaining a robust online presence. Building an in-house development team from scratch was not only time-consuming but also posed significant financial constraints for the company. Additionally, the demand for expertise in MERN (MongoDB, Express.js, React.js, Node.js) stack development further compounded the challenge.


To address these challenges, The Branding Club received support from hard.coded (SMI Engine’s partner for Netherlands), in Assembling a team of skilled professionals and building the India Capability center, for various tech stacks. SMI Engine conducted a thorough assessment of The Branding Club's requirements and seamlessly integrated a team of five developers proficient in the MERN stack into the company's workflow.


The team of developers assembled by hard.coded (SMI Engine) for The Branding Club is working closely with its Technology leadership to understand the company's objectives, user experience requirements, and technical specifications. Leveraging their expertise in MERN stack development, the team collaboratively designed and implemented scalable, user-friendly solutions tailored to The Branding Club's unique business needs.


  • Cost Savings: By outstaffing/capability center and building its capability centre in India with the help of SMI Engine (Through hard.coded), The Branding Club significantly reduced overhead costs associated with recruiting, training, and maintaining an in-house development team. This allowed the company to allocate resources more efficiently towards other strategic initiatives
  • Access to Skilled Talent: We provided The Branding Club with access to a pool of highly skilled developers experienced in the MERN stack. This ensured that the company had the expertise needed to execute its digital projects with precision and efficiency.
  • Scalability: With a flexible outsourcing model, The Branding Club could easily scale its development team up or down based on project requirements. This scalability allowed the company to adapt quickly to changing business demands and accelerate its time-to-market for new digital initiatives.
  • Focus on Core Competencies: By entrusting the development of its team to the India capability centre, The Branding Club was able to focus on its core competencies such as product design, marketing, and customer service. This strategic allocation of resources enabled the company to enhance its overall competitive advantage in the market.


By leveraging our services, The Branding Club successfully overcame its challenges in digital development and achieved significant milestones in its online branding initiatives.


The collaboration exemplifies the value of strategic outsourcing in overcoming complex business challenges and driving growth in the digital era. Through effective collaboration and access to top-tier development talent, The Branding Club was able to elevate its online presence, streamline its operations, and position itself as a leader in the customized printed products industry.